Our founder story

A San Francisco polewear brand, designed
by a dancer

4.9 from hundreds of reviews·Loved by thousands of dancers·Stocked by studios across the US

Pole dancer in Zerone polewear

Chapter 01

Why I started Zerone

Hi, I’m LY, founder and designer at Zerone Design.

I started Zerone because I couldn’t find polewear that made me feel the way I wanted to feel: beautiful, supported, and a little bit bold, without sacrificing class.

I kept getting let down by sets that looked good on the surface but failed in fit, fabric, or movement. After spending $40 just to return another set that didn’t work, I realized something.

We deserve better.

Three pole dancers in Zerone Selene bodysuits at a pole studio

Chapter 02

How every piece is made

Designed in the USA, Zerone is built on the belief that polewear should feel as good as it looks and perform as powerfully as you do.

Each piece is made in small batches from luxury performance fabric that moves with you and supports you.

Every design is tested in the studio, refined across body types, and finished with thoughtful details: seamless edges, sculpted silhouettes, and straps that stay in place.

Elegance, engineered.

Zerone pop-up shop at a pole studio

Chapter 03

What it became

Over time, Zerone became more than polewear. Every message and every compliment from dancers around the world showed me how many of us had been waiting for this.

Hearing that Zerone makes pole babes feel cherished, confident, and truly seen reminds me why I started.

Finally, polewear that puts dancers first, with every detail made for us.

Thank you for being with us on this journey. Together, we’re rewriting what polewear can be.

Shop the collection

Pieces I designed for you

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