We’re thrilled to introduce Jess, the founder of Rogue Paq, a brand that blends style, functionality, and fun into cannabis accessories—and even draws inspiration from the pole and aerial fitness world! Jess, a wardrobe stylist turned entrepreneur, shares how her journey led to creating products like the stunning pole fitness matches (select the burgundy bubble for Get Lifted Matches) designed to celebrate the strength and beauty of pole dancers.
Let’s dive into her story and discover what makes Rogue Paq so unique.
What is Rogue Paq’s origin story?
Jess: I’ve been a wardrobe stylist for 17 years which has taken me into the closets and bureaus of many, many folks. What I noticed is that these otherwise extremely sophisticated individuals were housing their stashes in some really unsophisticated vessels (think shoe boxes, old toiletry bags, Ziplocs). As more and more states became legal I remember trying to source a chic way for my clients to store and travel with their cannabis and I found nothing acceptable. That’s when I decided to design the Ritual Case- and Rogue Paq was born.
Does being a wardrobe stylist impact the designs for Rogue Paq? If so, how?
Jess: It was very important to me, as a stylist, to have access to a chic and highly functional vessel, specifically designed for carrying cannabis. I wanted something that would match the highly cultivated aesthetic of my clients yet function seamlessly for all the tiny tools necessary for cannabis consumption. That’s why I designed the Ritual Case. The case looks understated, yet elevated. From there I just kept designing products which I felt uplifted the aesthetic of the cannabis ritual - hence Rogue Paq’s tagline: Raise Your Ritual. It was also important to me to retain some of the weirdness inherent in cannabis culture, and so while I always strive for best quality for all products, I wanted some of the designs to be extra fun and cheeky. The SendNudes collection is a great example of this. It’s fun and irreverent and sexy. Same goes for the Thank You for Pot Smoking Collection - these pieces are designed for beauty and function but also to make the user giggle.
What do you think is at the heart of a great cannabis accessory?
Jess: The elements for creating successful cannabis accessories are good design, great quality, and a specific and unique point of view.
Where did the idea for the Pole fitness matches come from?
Jess: My sisters and sister-in-law are all pole instructors. Years ago I created “SendNudes” matches with tiny nude women and men on them, and my sisters asked if I could create a version specifically for their community. I was all in to celebrate the beauty of pole and aerial fitness. It was so much fun choosing the tiny outfits.
We understand that there are social missions inherent to Rogue Paq’s DNA. Can you tell us about them?
Jess: It’s been important to us from the beginning to know we are part of something larger than ourselves which is why we created our Rogue Paq Gives Back program. We are especially sensitive to the fact that the cannabis industry continues to grow and flourish while many suffer in prison for non-violent cannabis-related crimes. We also understand how the Black community is disproportionately and adversely affected. We created a Black Lives Matter Bundle where 100% of the proceeds are donated to organizations like Last Prisoner Project and National Bailout. Additionally, it’s important to us to protect our vulnerable youth and so 100% of the proceeds of our Bootyful Bundle are donated to organizations like Trevor Project and National Action Alliance.
We are also sensitive to how our actions as an e-business affect the environment and so we, in conjunction with other businesses, have a climate commitment which has removed thousands of tons of carbon from the atmosphere and has provided carbon-neutral shipping on more than ten million collective orders.
