About Us

Power doesn’t always shout. Sometimes, it moves with grace

Quietly Bold Elegantly Functional

Hi, I’m LY — founder and designer of Zerone.

I launched Zerone Design in 2024, right in the heart of San Francisco. Inspired by the city’s vibrancy and diversity, I wanted to create something that blended the energy of my surroundings with the softness and strength of my own roots.


Deeply obsessed with the artistry of pole dance, I dreamed of a brand that could reflect all the contradictions I love: something bold yet elegant, expressive yet grounded, and refined without being restrictive.

The Art of Subtle Luxury

I sincerely believe pole dancers deserve the best.

With all the blood, sweat, and bruises we pour into this craft, what we wear should honor that effort.

That’s why I obsess over every detail — not just how it looks, but how it holds, how it stays in place, how it makes you feel. Our designs feature just enough edge to feel distinctive, but never overdone — always with a touch of restraint that elevates, not distracts.

Softness is Power. Elegance is Strength

To be soft is not to be weak. Softness is a choice. It’s strength expressed with intention.


I’ve always been drawn to that quiet kind of confidence — the type that doesn’t need to shout to be felt. From dreamy pastel palettes to the softest fabrics you’ve ever touched, Zerone is built around the idea that elegance can be empowering — and that polewear can make you feel strong, graceful, and completely yourself.

What We Stand For

  • Intentional Design

    Every detail in our polewear is crafted with purpose. From flattering cuts to thoughtful coverage, we design for how pole dancers truly move — so you can focus on your art, not adjusting your outfit.

  • Elevated Comfort

    We use only premium, soft-touch fabrics that breathe, stretch, and flow with you. Our goal is to make polewear that feels like a second skin — so beautiful, you forget you’re wearing it.

  • Empowered Elegance

    At Zerone, elegance is strength. We design for dancers who lead with presence, not noise — for the kind of confidence that could be quiet, but undeniable.

  • Purpose Over Excess

    We don’t chase trends — we create timeless pieces meant to last. From our minimalist aesthetic to our small-batch production and low-waste packaging, we believe in doing less, better.

Interested in learning about more polewear knowledge? Check our blogs below!!