Our Founder Story — A San Francisco Polewear Brand

Yumi Pole Bodysuit Noir — premium polewear by Zerone Design (view 5)

Hi, I’m LY — founder and designer at Zerone Design.


I started Zerone because I couldn’t find polewear that made me feel the way I wanted to feel: beautiful, supported, and a little bit bold—without sacrificing class.

I was constantly disappointed by options that looked good on the surface but failed in fit, fabric, or movement. After spending $40 just to return another set that didn’t work, I realized: we deserve better.

Designed in the USA, Zerone is built on the belief that polewear should feel as good as it looks — and perform as powerfully as you do.

Each piece is crafted in small batches using luxury performance fabric that moves with you, supports you, and elevates you.

Every design is tested in-studio, refined across body types, and finished with thoughtful details: seamless edges, sculpted silhouettes, and straps that stay in place.

Because elegance isn’t just aesthetic — it’s engineering.

Over time, I realized Zerone became more than just polewear. Every message, every compliment from dancers around the world made me see it’s not just clothing — it’s the missing piece so many of us have been waiting for.

Hearing that Zerone makes pole babes feel cherished, confident, and truly seen reminds me why I started this.

Finally, polewear that puts dancers first, with every detail made for us.

Thank you for being with us on this journey; together, we’re rewriting what polewear can be.

Welcome to Zerone
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